Mass Media Definition Essay

The Imporatnt Role Of Mass Media

The important role of mass media

Mass Media play an important role in the society life. Mass media refers to a various methods of data and information on a global scale (Mujtaba, 2011). Without the role of mass media, societies cannot retrieve or know about the news around the world. When people being connected with the mass media, means that the people connected around the world. Mass media can transfer information through a media and can also receive information. The mass media also began from the last 5 decades. Not only that, but also the mass media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. However there was a positive and negative effect of the mass media.

Before discussing the positive and negative effect of the mass media, the main thing that people should know about the important of mass media is about the three things. The first and the important thing about the mass media is they provide society news or information, the second one is about entertainment, and the last is education. Basically, in daily activity people need news and information throughout a day. They need news or information usually for various reasons, sometimes it depends on the people themselves. For example, the young generation of children usually follow the news about their favorite celebrity, while the other prefer to follow the news about politics and economics. Entertainment is the other form of mass media that used to amuse them in a hectic environment. Therefore, the last is education. Education is for educating the masses about their rights, moral, social, and religious.

Television is one of the popular mass media now. From the recent research, people can watch the advertisement commercial from the television up to 72 minutes each day and typically seven until eight minutes of commercials per half hour show. Therefore from this research, it proves that television is one of the most powerful mass media. Beside the commercials, there are also have a lot of channels that can played on the television such as sports, educational, variety shows, films, and cultural programs. Followed with the articles of the latest event from the local and international.

The second mass media that also many people used before the television is radio. By 1934, radio was used for the source of the news and entertainment in America. In the 1920, there are a group of people from the part of the world that used this kind of media for music, humor, and news. Radio was also crowned as the first mass medium communication, because it is the only media that can reach millions of people instantly. However, the crucial thing of this media compared to the television is the visualization. For example, it is easy to miss the phone number or the details of company name when the people listen to radio. Although, there are a group of people who enjoy this kind of...

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Mass Media Essay/Composition:

Introduction: Present age is called the age of information. And mass media are the powerful and the most effective instruments of spreading or sharing information. With the advancement of digital technology, mass media have become a powerful. And it is the most influential source of various news, views, ideas and opinion. Mass media also helps making information available anywhere in the world.

Definition of mass media: The means of communicating news and information is termed as mass media. Mass media is classified in two categories. one is print media and another is electronic media. Print media include newspaper, magazines, journals and other printed materials. while electronic media included radio, television, satellite channels, internet, cinema etc.

Importance of mass media: Media is called the public forum or people’s parliament. Media play the role of bridge between government and general people in times of different national need. Media do not simply provide people with information, news and ideas but also raise various issue on socio-econo-political matters. They also form consciousness and public opinions in different problems and issues. People express their opinions through media. Various formats of programmes like talk show, street show, documentary, live reporting, video articles, editorials on different local and global issues are broadcast and published. Media keeps us dated about what is happening around the world. Media focus on various social evils, political or economic crisis and guide people through them. Today right to information is recognized as one of of the fundamental rights of people and media ensure this right.

Influence of mass media: In today’s world of globalization, the impact and influence of mass media is more than ever and all pervasive. Media affect the influence almost all aspects of our life. Mass media have profound influence on people’s thinking, sentiment, sensibilities and their mode of reactions. Thus media can direct people to both constructive and destructive purposes. If the power of media is used positively it can do good to society and a country. But if the power in mishandled or misused for any vested-interest by any quarter or by nay propaganda party then it can causes great harm, anarchy and confusion in society and in state. Media are so influential and powerful that people instantly believe what they hear or watch on media. That is why famous Canadian theorist and media critic Marshall Macluhan said that “Media is the message”

Conclusion: Mass media play an important role in today’s world of communication and information. It is up to us to draw benefit or harm from media to evaluate and judge the message of media.We need to be careful about dealing with mass media. Considering the far-reaching influence, concerned authorities should use them for the greater benefit of mankind.

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